More than 70 customers from all over Australia and New Zealand took part in Esperienza Ferrari on Ice, hosted in the Southern Alpine region of New Zealand. 

The launch of the Ferrari Purosangue provided the perfect opportunity to invite order holders and Ferrari collectors to experience the thrill of driving on ice in one of the country's most spectacular regions. 

Guests took to the wheel of the Ferrari 296 GTS, 296 GTB and Ferrari Purosangue as they tested their capabilities in the coldest of driving conditions. After a full day of driving, guests were transferred via Heli to the warmth and tranquillity of Arrowtown, where driving turned to an evening of dining and celebrations.